Happy New Year!! 2018 is going to be an amazing year, lot's of great plans, goals and dreams to work towards, one of which is the new designer purse brand "Livin the MAD Life™" my daughter Aroon and I have co-founded that features my art and is sustainable and cruelty free fashion for the empowered woman.
Livin' the MAD Life Mission Statement and Purpose:
It is no secret that women and men have different privileges, whether it be in the workforce or home. Today, more than ever, women are trying to change the way society defines the female role. And we want to be apart of that change.
Livin' the MAD Life is run by a mother and daughter duo, who wanted to create a company that supported the female empowerment movement. And one thing most all women love and have in common, is the love for all things fashion. We not only wanted to create gorgeous bags and purses, but we wanted to incorporate something more into each design. Therefore, each bag and design has a MAD symbol, or multiple symbols, worked into the art work. These symbols can stand for empower, strength, courage, love, etc, to see what all of our hand painted symbols stand for, visit our symbols page.
The fashion industry is the second largest polluter in the world, only behind the oil industry, and it is only growing. Today the world now consumes around 80 billion pieces of clothing annually (up 400 percent from 20 years ago.) Livin' the MAD Life, recognizes the need for fashion pollution awareness, which is why we only use thrifted and up-cycled products for our original purses and bags.
Although our limited edition and logo bags are not thrifted or up-cycled, they are works of art and each individually hand signed by the artist to make them more of a collectors piece, versus fast fashion.
Behind every fur coat, leather bag, suede belt or alligator boot was once a living animal, and millions are killed annually to support the fashion industry. Therefore, we have decided to keep all of our bags and purses made from vegan or synthetic materials. No animals were harmed in the making of these bags, and we hope to spread the cruelty free movement.
Mission Statement..."To empower women through sustainable and purposeful fashion."
I've been wanting to get more serious about offering handpainted purses for a couple years now, and have painted a few for myself, and finally got around to creating several to offer for sale!
These first few are just random purses I've found at stores that I thought would make a great canvas for painting on. I am going to be offering more custom MADART purses that have been painted on. I am in the process of ordering sample purses that will be exclusive to MADART, with branding, packaging, etc. , this is going to be an actual fashion line of purses that I will be handpainting. I will also eventually be offering printed purses at lower prices that will have my original designs and only be available directly through this site, most of which will also be limited edition designs. Pricing is also subject to change once the new custom purses are introduced.
Lot's of different ideas swirling around in my head where to go with this! I've always loved fashion, as far back as I can remember, even wanted to be a model in my younger days (funny enough my daughter is now a model :). I think this will be the perfect marriage of my love of fashion and my passion for art. this will also give women the opportunity to have a truly custom purse to take with them everywhere they go, what better way to show your appreciation for art than to get to wear it!
I will also not be using any leather purses, these will all be PU "leather" type products (synthetic). I'm working on being more aware of not using animal products in my life, and these purses are a great way to stand up for animal rights.
Stay tuned for more painted purses coming soon!! You can see the current available purses here.
I LOVE to watch red carpet events, but never end up watching the actual awards shows, haha! The fashion is always so inspiring to me as it is an art show in it's own way, rather than on a canvas or in a gallery the dresses are the focal point along with the women who wear them and how they accessorize and coordinate their entire outfits, definitely works of art.
This years Golden Globes had a theme that appealed to me the most, flowers! My pics for best dressed are the four above. Whether bold and prominent as in dress one (Olivia Culpo) and four (Guiliana Rancic), or more subtle and minimal as in two (Lilly Collins) and three (Jessica Biel), flowers were the trend. All the women looked stunning and owned their outfits with confidence and glamour.
I may have to add in more flowers in some of my EMPOWERED paintings and "Women Warriors" art...well, actually my next "Women Warriors" painting is going to be of the amazing Frida Kahlo with a crown of gorgeous, bold, flamboyant flowers; I'm definitely very inspired to get started on it after last nights gowns!
Aroon Melane is a fashion and lifestyle blogger, and model studying communications at the Nicholson School of Communciations at the University of Central Florida. I love her interpretation on how color moves us, and her interpretation of that with my "Island Martini" painting. I know on a personal level color definitely has a positive impact and I tend to use very bold, vivid colors in much of my art. You can visit her blog at www.aroonmelane.com
As many of us know, color is a powerful element with the ability to change a persons mood instantaneously. Most professional artists are aware of the power a certain color can have and use that knowledge to their advantage when creating new pieces of art. Did you ever wonder why McDonalds decided to choose yellow and red as their colors? Or why Christian Louboutin has the well-known red soles? There is a lot more thought into choosing colors than most people might know.
The signature red soles on every pair of Louboutin are not just by chance. Red is a color that expresses power, courage and passion as said by color specialist Leatrice Eiseman (link).
And when it comes to appetite, red wins over all. Red is proven to raise heart rates and blood pressure causing people to feel more hungry. It is no coincidence most fast food restaurants have the color red all over their restaurants.
Green usually portrays envy and wealth, but it can also be used to represent nature and health. Green has been proven to increase positive emotions and has relaxing effects (link).
Blue is a color used to signify logic, trust and wisdom. This is perhaps why many political candidates wear blue shirts, ties and suits. Blue can make someone appear trustworthy and intelligent, while also producing a calming effect (link).
Yellow is most commonly known to produce feelings of happiness, warmth and friendliness. Like red, yellow is an intense color that is also known to increase hunger according to Spoon University (link).
With so much power in every different color, it is no wonder why many people enjoy hanging bright artwork throughout their homes. Artwork can change the mood of a room and turn a once bleak space into something special.
I'm so excited to announce my newest collaboration with the stylish fashion blogger Aroon Melane! We have teamed up to offer some exclusive products and designs available through Aroon Melane's shop. These are fun, chic, ever trendy sunglass reflection paintings that are now available on tees, tanks, print and accessories at www.aroonmelane.com.
More products and designs coming soon!!