Guest Blog Post by Aroon Melane "The Power of Color"

Aroon Melane is a fashion and lifestyle blogger, and model studying communications at the Nicholson School of Communciations at the University of Central Florida.  I love her interpretation on how color moves us, and her interpretation of that with my "Island Martini" painting.  I know on a personal level color definitely has a positive impact and I tend to use very bold, vivid colors in much of my art.  You can visit her blog at www.aroonmelane.com

​As many of us know, color is a powerful element with the ability to change a persons mood instantaneously. Most professional artists are aware of the power a certain color can have and use that knowledge to their advantage when creating new pieces of art. Did you ever wonder why McDonalds decided to choose yellow and red as their colors? Or why Christian Louboutin has the well-known red soles? There is a lot more thought into choosing colors than most people might know.

(“Island Martini” by Megan Duncanson at MADART)

Red
The signature red soles on every pair of Louboutin are not just by chance. Red is a color that expresses power, courage and passion as said by color specialist Leatrice Eiseman (link).
And when it comes to appetite, red wins over all. Red is proven to raise heart rates and blood pressure causing people to feel more hungry. It is no coincidence most fast food restaurants have the color red all over their restaurants. 
 
Green
Green usually portrays envy and wealth, but it can also be used to represent nature and health. Green has been proven to increase positive emotions and has relaxing effects (link).
 
Blue
Blue is a color used to signify logic, trust and wisdom. This is perhaps why many political candidates wear blue shirts, ties and suits. Blue can make someone appear trustworthy and intelligent, while also producing a calming effect (link).
  
Yellow
Yellow is most commonly known to produce feelings of happiness, warmth and friendliness. Like red, yellow is an intense color that is also known to increase hunger according to Spoon University (link).
 
With so much power in every different color, it is no wonder why many people enjoy hanging bright artwork throughout their homes. Artwork can change the mood of a room and turn a once bleak space into something special.